Privacy Policy

Equipment Brief · Last updated: 27 October 2026

This policy explains how Equipment Brief handles information when you read equipmentbrief.com, contact our team, comment on a story or subscribe to our updates. For privacy questions, email contact@equipmentbrief.com.

Information we receive

When you contact us or subscribe, we receive the details you provide, such as your name, email address and message. Comments may include your name, comment, IP address and browser information for moderation and spam prevention. Please avoid sending sensitive personal information that is not necessary for your enquiry.

Our website and service providers may receive technical information including IP address, device and browser type, referring page, pages visited, timestamps and cookie identifiers. We use this information to operate and secure the site, understand readership and improve our publication.

Analytics and cookies

We use Google Analytics to understand how readers find and use Equipment Brief. Analytics may use cookies or similar technologies to measure visits and interactions. Learn how Google handles information from partner sites at Google’s partner-sites privacy information. You can also learn about the Google Analytics opt-out browser add-on.

Cookies may support essential site functions, preferences, login sessions, analytics and advertising where enabled. You can manage cookies in your browser and use any privacy controls displayed on the site. Restricting cookies can affect some features.

Google advertising and your choices

When Google advertising is enabled on Equipment Brief, Google and other advertising vendors may use cookies to show ads informed by earlier visits to this website or other websites. Google’s advertising cookies allow it and its partners to personalise ads using that browsing activity. Advertising services may also process IP addresses, browser information and identifiers to deliver and measure ads and prevent fraud.

You can manage or turn off Google’s personalised advertising through My Ad Center. For participating third-party vendors, visit YourAdChoices. These choices do not necessarily remove advertising; you may still see non-personalised ads. Read more about Google’s advertising technologies and Google’s Privacy Policy.

Newsletters and enquiries

We use newsletter sign-up details to send the updates requested and manage subscriptions. Our newsletter forms are provided through Hostinger Reach. You can unsubscribe using the link in an email or contact us. We use enquiries, story tips and correction requests to respond and support our editorial work.

Comments, accounts and uploaded media

If you leave a comment, an anonymised hash of your email address may be sent to Gravatar to display your profile image. See Automattic’s Privacy Policy. Approved comments and profile images may be public. Comments may be checked by an automated spam-detection service.

Where account features are used, we retain the profile information supplied and use cookies to support login. A password-reset request may include your IP address in the reset email. Avoid uploading images containing location metadata if you do not want that information to be public.

Embedded content and service providers

Articles may include videos, maps or other content supplied by third parties. Those services may receive information and use their own cookies as if you visited their websites. Their privacy policies apply to their processing.

Providers supporting hosting, security, analytics, email delivery and other website functions may process information on our behalf. We may also disclose information where required by law or necessary to protect the site and its users. Some providers process information outside your country.

Retention and your rights

We keep information for the purpose for which it was collected, including operational, editorial, security and legal needs. Published comments and their moderation records may be retained indefinitely unless removed. Account information is retained while needed to provide and administer the account.

Depending on applicable law, you may request access, correction or deletion of your personal information, or withdraw consent. Email contact@equipmentbrief.com with enough information to identify your request. We may need to verify your identity and may retain information where legal or security obligations require it.

Security, children and policy updates

We take reasonable measures to protect information, but no online service can guarantee complete security. Equipment Brief is a general-audience industry publication and is not directed at children. Contact us if you believe a child has supplied personal information inappropriately.

We update this policy when our services or information practices change. The revision date appears above. For further information, visit our Contact page or Editorial Policy.